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HERETIC PARFUM

Heretic Parfum is a celebration of the wild and untamed. Each fragrance is composed entirely of botanicals, alive with the raw textures and rhythms of nature. Founded by perfumer Douglas Little, the brand embraces imperfection as beauty, crafting scents that are clean, vegan, and gender neutral. Every perfume is blended in organic alcohol, a choice that allows the botanicals to breathe freely and reveal their luminous spirit. More than fragrance, each creation is an intimate ritual that invites you to experience plants in their purest form.

Heretic is also known for its playful spirit — Douglas Little collaborated with Gwyneth Paltrow to create the now-iconic This Smells Like My Vagina candle for Goop, a natural and provocative scent that became a pop-culture phenomenon.

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